The focus on adjustment, heat therapy and massage is what distinguishes chiropractors from other healthcare specialists. However, in the past few years, there's been a growing trend amongst chiropractors to offer additional services in their practices, such as pre-employment physicals, drug testing and lab work. Offering additional services has increased the value of chiropractors in their communities and strengthened their role as primary care providers. Amongst the additional services that chiropractors benefit from implementing in their clinics is The Physical Capacity Profile® (PCP) testing system. The PCP Testing System is used for post-offer or pre-employment physical exams, fit for duty, and functional capacity evaluations (FCE’s) conducted on behalf of employers. By providing this additional service, chiropractors are able to attract new clients, increase their revenue, and ensure the safety and well-being of employees who work in physical demanding jobs. In this article, we're going to discuss four ways that chiropractors can benefit from implementing the PCP Testing System in their practices and how they can get started doing so right away.
Let's get into it.
How Chiropractors Are Currently Using The Physical Capacity Profile® (PCP) Testing System:
There's a variety of ways in which chiropractors can implement and use the PCP testing system in their practice. The most common way that chiropractors are currently using and implementing the PCP Testing System is by providing employers with occupational health services, such as strength and mobility testing. Because the PCP testing system provides post-offer employment testing, chiropractors can offer this testing service to employers who need to test the strength and flexibility of potential employees. So, for instance, chiropractors can offer post-employment testing to employers or company owners who need to hire employees in a physical, injury-prone industry, such as manufacturing or construction. By providing post-employment testing, chiropractors are able to save employers money on worker compensation claims, and ensure the safety of employees.
Below are four specific ways that chiropractors are able to benefit from including the PCP Testing System in their practice:
1. Increased Business and Profit
When you're a business owner of any kind, it's important to focus on building a loyal client base and ensuring profitability. By implementing the PCP Testing System into a chiropractic office, chiropractors and business owners will have an additional stream of revenue from a service they previously hadn't had access to.
Additionally, because the PCP test is used on an array of employees in various industries, chiropractors will automatically be able to reach a greater number of people and hopefully, turn them into future clients. Rather than having to go out and market to different demographics of the population, chiropractors will be able to naturally draw in an entirely different subset of clients they otherwise may not have been able to just by offering PCP Testing.
2. Stand Apart from Competitors
As with any business, it's crucial for business owners to focus on growth and setting themselves apart from their competition. The PCP Testing System helps chiropractors do just that by providing a service that most of their competitors most likely don't offer. Even more exciting is the fact that in addition to being used for post-employment strength testing, the PCP Testing System can also be used to test the strength, flexibility, and mobility of chiropractic patients. Because the PCP Testing System is a comprehensive physical exam, chiropractors can use it to test the following: Upper Extremity Strength, Lower Extremity Strength, Active Lumbar Range of Motion, Lower Extremity Mobility, Maximum Lifting Capability, Safe Lifting Technique, Fitness and Spirometry. The test is fairly simple to use and can be conducted in a short period of time. Through computerized software, a comprehensive collection of 28 maximum strength measurements are collected in as little as 20 minutes and results are available in seconds for both the medical team and the employer. Therefore, the PCP Testing System can be used not just on employers who are looking to hire, but also on the patients that the chiropractor currently sees. By including the PCP Testing System in their practice, chiropractors are able to set themselves apart from other clinicians that offer only common services.
"Anyone can offer things like drug testing but this really sets you apart from other clinics because you’re helping save employers a lot of money on worker compensation claims and are ensuring the safety of hundreds, maybe thousands of employees," explains Dr. Andrew Clark of Aculas LLC (www.aculashealth.com)
3. Increased Exposure
In addition to increasing business, including the PCP Testing System in a chiropractic office leads to increased exposure for both the chiropractor and their services. Because employers would be sending their employees in for testing, chiropractors will be exposed to a wide array of people that he or she may otherwise not see or interact with. When an employee comes in for post-employment testing, however, they will automatically be exposed to the chiropractic office as well as the other services that are offered at that clinic. As mentioned above, by providing discounts or incentives to new patients or people coming in for post-employment testing, chiropractors will be able to attract a whole new group of clients that they otherwise would have had to spend money marketing to.
"By implementing The PCP Testing System into your practice, chiropractors will have an additional revenue source that creates exposure to their clinics. That in itself is a major opportunity to convert people who are coming in for the PCP test into chiropractic patients," explains Dr. Andrew Clark of Aculas LLC.
4. Provide A Generalized Health Baseline for Patients and Employees
One of the major benefits of The Physical Capacity Profile® (PCP) testing system is its objective measurements of strength and physical fitness. The PCP testing system truly is one of a kind in that there is nothing out there that's as objective as this machine, and there is nothing as comprehensive. As stated on the PCP website, the PCP testing system is "used by medical teams for post-offer or pre-employment physical exams, fit for duty, and functional capacity evaluations (FCE’s) conducted on behalf of employers" ( www.pcpworks.com).
Through computerized software, a comprehensive collection of 28 maximum strength measurements are collected in as little as 20 minutes. Results are available in seconds for both the medical team and employer. Additionally, the medical information is obtained and measured utilizing standards from the Department of Labor’s
(DOL) five classifications of work and the American Medical Association
(AMA) guidelines. The PCP Testing System is ADA and HIPAA compliant and has successfully undergone EEOC audits.
As mentioned above, the testing system is not only limited to testing the strength and physical fitness of potential employees - it can also be used to test the strength, flexibility and endurance of physical therapy or chiropractic patients. And it's being used just for that. Physical therapists often use the PCP testing system to perform functional capacity evaluations (FCE's) in order to ensure the safety of employees and diagnose any mobility issues a patient may have.
As you can see, there are multiple benefits to implementing the PCP testing system into a chiropractic clinic or business. Whether you're looking to attract new clients, expand your reach, or increase your profitability, the PCP testing system can help you. If you'd like to learn more about The Physical Capacity Profile® (PCP) testing system, feel free to visit www.pcpworks.com
today.
